Makoya Makaraba Designs

Freelance graphic designer, Michael Souter, based in Cape Town, is an intensely passionate designer, obsessed with creating great work for great clients. With 30 years of experience, he will help your business grow through strong dynamic graphic design that aims to achieve the desired awareness and branding that you desire.

CONTACT US

PO Box 160 Constantia I Cape Town 7848 I South Africa I +27 82 9252537 I msouter@makoyadesigns.co.za

© Copyright 2014 Michael Souter. All rights reserved.

Makoya Makaraba logo
home page link
logo and corporate ID link
Portfolio work link
Services link
History and CV link
In a nutshell

A Top Quality Graphic Designer - I have extensive experience in print, 3D and web design. I pride myself in being an excellent designer, and illustrator who can deliver creative and effective design solutions that can be applied successfully across a range of printed and digital media. I relish developing brands and corporate identities and backing that brand up with packaging, brochures, corporate literature, inhouse magazines, websites, promotions and advertising. I have worked for clients in retail, professional services, manufacturing and the fashion industry.

Effective Team Player - I am known for my creativity, dedication, flexibility, hard work and sense of humour. A Creative Director noted: “ Mike is one of the best designers I’ve worked with. He has an uncanny ability to interpret the client’s unspoken wishes and come up with just the right solution.” Dom Hone - The Union

Work history

Makoya Makaraba Design 2007 to present
Freelance Art Director, Senior Graphic Designer and Finish Artist

The freelance business demand grew to a point where I needed to create a small design studio. Our core business is to help create international brands from starting-up companies that have great potential and drive for growth. The process is exciting and often challenging.

Specialities

• Development of Corporate ID brand image.
• Promotions and advertising.
• Packaging and product design
• Catalogues and corporate brochures.
• Magazine layout
• Leaflets and flyers.
• Merchandise support packaging.
• Exhibition stand design.
• Corporate interiors
• Company vehicle graphics.
• Website design.
• Newsletters
• Illustration
• Photography and retouching

Sub-contractual position

OFF THE SHELF MARKETING

Specialities

• Development of Corporate ID brand image.
• Promotions and advertising.
• Packaging and product design
• Catalogues and corporate brochures.
• Leaflets and flyers.
• Merchandise support packaging.
• Exhibition stand design.
• Corporate interiors
• Company vehicle graphics.
• Website design.
• Newsletters
• Illustration

Michael Souter Design September 2000 to 2007
Freelance Art Director, Senior Graphic Designer and Finish Artist

Sub-contractual positions

THE UNION (Cape Town, South Africa)
“All key design and finish art has been sub-contracted to Michael Souter because of his high standard, experience and quality work”. Dominic Hone (MD)

Orange Design and advertising. February 1995-2000
Senior Art Director/Designer

• Design, layout and Finish Art of magazine/Newspaper ads and fashion mailers. Specialised in developing in house brand retail packaging for Hyperama and worked extensively on Point of sale and promotional items for liquor, sweets and building suppler companies.

AAA School of Advertising. August 1994 to January 1995

Graphic Design Lecturer (Concurrent with below Michael Souter Design)

• Lectured 1st year design students and helped to structure the course to be more relevant to their chosen career.

Michael Souter Design. 1991 - 1995
Senior Art Director/Designer and Finish Artist

• Design and layout of magazine ads, direct mail leaflets, catalogues, brochures, retail packaging and corporate ID and logo design

DMB&B Direct (London-UK). 1988 - 1990
Senior Art Director/Designer

• Design, layout and finish art of magazine ads, direct mail leaflets, Catalogues, Corporate ID and logos

Ogilvy & Mather, Searl-Tripp and Makin (Cape Town, South Africa). June 1986 to January 1988
Art Director

• Design and layout of magazine and newspaper ads, corporate ID and logos, Car brochures and packaging.

Work Philosophy

I am passionate about design and let that show through in everything I do. It is important to me that my clients are happy with my work and that I meet the agreed delivery deadlines. I always try to ensure that I exceed the clients' expectations.

Inspiration

I am inspired by a challenge: being given a brief that not only pushes me to meet but to exceed what the client is hoping to get. I take satisfaction from knowing that I have done the best work that I could and that my client is excited about working with me again in the future.


Software Skills

• Apple Macintosh
• Adobe Photoshop • Adobe Dreamweaver
• Adobe Illustrator • Macromedia Freehand MX
• Adobe InDesign
• Adobe GoLive • Microsoft PowerPoint

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Clients

The Cape Herb & Spice Company > www.capeherb.com

Was involved when the company first started selling herbs from a barrow in Cape Town’s V&A Waterfront in the early 1990s. Strong design helped build the business into the Cape Herb and Spice Company, with their trademark disposable grinder containers, exporting to Europe, the US and Australia.

Bellingham & Smith Cricket Equipment> www.cricketbat.co.za

Bellingham & Smith English Willow bats of South Africa started in the 1980’s are now a recognised brand in the cricket world and are used by cricket players such as Carl Hooper of the West Indies. B&S have become the most played with bat in South Africa.

The African Nature Company > www.africannature.co.za

The African Nature Company, established in 1994, is an outdoor lifestyle clothing brand. The company over time has evolved it's range from T-shirts initially, into a complete line of outdoor and trek & travel apparel and has geared itself for the demands of both local and export retail.

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Clients (Off the Shelf Marketing)

Neo Paints

• Design and Finish Art of the extensive new packaging range of the Namibian paint manufacturer which has strengthened the brand's presence in the contractor’s market.
• Interior design of NEO COLOUR BAR retail outlets.
• Design of Colour ideas paint brochure.

Metal Windows > www.metalwindows.co.za

Biz Community > www.bizcommunity.com

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Clients (The Union)

Heineken

• Produced the “ad-hoc” Heineken promotions which resulted, in some cases, an increase of 500% sales of Heineken during the promotion on the premise/outlet.

SAB Miller, Premium Brands TSP

• Designed and produced a comprehensive marketing 'Tailored Services Package' for SAB Miller’s Premium Brands.
• Result: "Once again congratulations on work well done!... We are very chuffed about the new TSP" Michaela Petersen, SAB Miller, Brand Group Manager, Premium Brands

Tattersails (Australia) / Thuo Gaming SA

• Successfully developed the corporate ID and logo design for Grandslots which helped Tattersails secure the gaming rights in South Africa.

Other clients:
Nestlé SA, Sea Harvest, Medway, AB Mauri and Mitsui OSK Lines

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Clients (Orange Design & Advertising)

UDV (J&B, Smirnoff, Archers)
Truworths
Everite
Beacon Sweets
Barno Plastics
Hyperama

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Clients (DMB&B- London)

Digital Computers - UK
Peugeot - UK
British Rail - UK
British Gas - UK
Association of Retired Persons - UK

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Clients (O&M ST&M)

Volkswagen
American Swiss Jewellery
Carling Black Label